If you are a candidate for elective office does not create dirty campaigns, but learn to defend. The intensity of electoral campaigns grows as time passes and on the day of voting when public ( Public Relations Melbourne ) opinion polls are clear indicators of the voting intentions of voters, many political movements in a last desperate throw to their opponent starts the dirty campaign, as it is very necessary to manage the crisis.

What exactly is the dirty campaign, let us consider an example, in my country I have seen situations like, the bad grades that a candidate for president obtained in his university studies, so as to demonstrate his academic incompetence, which were published in the media. In other cases, there has been questions on the nationality of more than one candidate who had emerged as a clear winner, seeking to impact the sense of nationalist voters. Accusations of corruption when any of the contenders were officials at some point in their lives, is another common attack seeking to discredit anyone who is planning a tremendous leadership and has a great charisma with voters. We also inform the emergence of malicious rumors about patterns or incidents in the personal lives of the contestants, all with the purpose of destroying the photo of more than a good rival. Children outside of marriage, sexual deviations, and claims in court for failure to pay debts are the most utilization.

The communications ( 1 ) department of a political activity should reagard a dirty activity as a crisis circumstance that could, if communication is not coped fixably,destroy the photo of a promising candidate. A crisis management skill with all the common tactical guidance is demanded for amount of circumstances.

A political campaign was a pilot project to combat the crisis seems to be ready to. Candidates for elected offices before embarking on an election campaign should put there resume in order and the details should never lie, because once the lies are discovered and become material for a dirty campaign, then that will require a management crisis. The best thing for a candidate with great electoral potential is to write an autobiography that is confidential, to be known for his command of the campaign, especially the department of image and communications and be responsible for the crisis management of the campaign.

If this autobiography could lead for any event or occurrence with a potential to generate a crisis, the image and crisis management should prevent and neutralize it much in advance. The principles of crisis management should be in place to neutralize a dirty campaign that could affect the public ( PR agency ) image of a candidate for elective office.

The Authority must not recommend the use of dirty campaigns, supporters and statistics and history teaches us that well-run campaigns that are dirty, but against those who planned to go.

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