More and more small business owners are turning to online Internet web video to boost their Internet marketing. But they are concerned over how to use their video camera, because most are not experts at video. A key component to professional looking video are sites and backgrounds. Here are some tips how to use sites and backgrounds to your company’s best advantage when making Internet web video.

 

1. Think of Different Locations From Which You Can Film.

 

Avoid staying cooped up in your office taking videos of you just talking to a camera. Picking a site that is related to the topic of your video will keep it fresh for the viewer. For example, a nearby sports field would be a good location to talk about team building, or a calm forest to discuss the benefits of mental rest. The right setting to convey your message will catch the viewer’s attention and keep it riveted throughout the video.

 

Anticipate different weather conditions when you go on location. Bring things to cover your camera like an umbrella or blanket in case it rains or snows. And be prepared to re-record the vocal portion if wind conditions result in poor sound quality.

 

2. Use a Different Background Setting for Every Video.

 

Not only can your locations help to emphasize points, but your background can as well. Because video appeal’s to your audience visually as well as audibly, if you choose your background carefully you can have a tremendous impact on the success of your video.

 

A noisy subway would serve as a much different background with all its sounds than a quiet cornfield, or being outside during a hail storm. Make sure to keep your eyes open for different setting options you have right in your neighborhood that you can use when filming your videos.

 

3. Arrange Your Setting.

 

Because the visual aspect can make such an impact, it is important to take extra time to position your setting so that there is a sense of balance in the shot.

 

If you have a large background, for example, you probably would want to balance yourself between the camera lens and the background. If you are too close to the camera, your viewers will not see the background. If you are too far, the audience won’t see you closely enough to make a connection. Keep in mind that you need to stand further back than you think you should. Most video recorders are set to default to the wide screen setting, so you need to shoot from at least ten feet to include everything.

 

Video is the future of Internet web video, and knowing how to use your video camera effectively will make it easier for a small business owner to shoot effective, interesting videos quickly and easily. Having the right setting and backgrounds will go a long way to creating Internet web videos that work.

 

Marty Dickinson is an writer, trainer and owner of a small business just like you. He has had failures and successes using online web video to market his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more ideas and techniques on how to market your business through Internet web video.

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