I was referred to a prospective client recently that had their website redesigned.  They paid $60,000 for a site that really does nothing for them.  It is a simple brochure site that provides visitors nothing and it certainly does nothing to convert traffic into sales.  Since all their budget went to design, they  have no money left over to properly market the site.  Mistake #1, don’t pay $60,000 for a branding exercise.A corporate website is about supporting the business.  The beauty of the Internet is there is no guessing.  You can measure pretty much anything.  What are you trying to accomplish?  Increase traffic? Generate leads?  Increase sales?  If it is yes to one of these questions, then a $60,000 investment should get you  another $600,00 to your bottom-line? Can a brochure site deliver a 80-95% ROI?Web design is a commodity today.  The cost of design should represent about 25% of your total spend.  Design costs are competitive today, so spending more than you have to should be the last thing you do.  There are excellent open source Content Management Systems (CMS) that give you the power to manage your own content. 

The cost of the software is $0 to you. We recommend using either Plone or Joomla.  Both of these platforms provide you with Web 2.0 compliant back-end at low cost for setup and maintenance.The value in web design is working with companies that can properly market what you do.  To properly market the site, you should be spending 10-12x what you should spend in design.  So, it is possible to get a Web 2.0 website at an affordable cost.  If you are a small company that is spending $4,000-$8,000 on a basic website, you should plan over 12 months to spend an additional $30,000-$80,000 on marketing.  The dollars spent on marketing brings the traffic to the site.  Simple rule, more traffic through the front door means more business. So, think about your objectives.  Think about what you want to accomplish and spend your money according to the results you want to achieve.

Suppose that your friend is very interested in Yahoo Hosting reviews or BlueHost reviews,you can ask him to contact us at  the hostgator.

Share This